Positano on the Italian Amalfi coast

Positano – The pearl on the Amalfi Coast
"Italy's very special "vertical village

Positano, Amalfi Coast/Italy (2017) – " Positano bites deep ", wrote the American author
John Steinbeck in his essay for the "Harpers Bazaar" in 1953 and introduced with that the true pearl of the Italian Amalfi coast to the world. "It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone", wrote the winner of "Pulitzer Prize"
and "Nobel Prize" and opened with that the floodgate for Positano's tourism. Ever since
the "vertical village" ranks as the star of the Amalfi coast and is not only one of Italy's
most visited but also most photographed places. Positano had been already famous once,
in ancient Roman times, when it was a holiday destination. But then came the struggle in the
19th century, when almost half of the population emigrated, mostly to America.
Until Steinbeck's piece in America's first fashion magazine for the middle- and upper-class,
Positano was nothing more than a poor fishing village in the south of Italy.
UNESCO World Heritage Site and Hollywood film set   
Positano – as part of the "Costiera Amalfitana" (Amalfi Coast) UNESCO World Heritage Site – should be on everyone's bucket list who loves to see the extraordinary. To travel by car from Naples to this unique village on the Amalfi coast is one and a half hour pure joy. A little bit of highway (A3) and from then on a truly enjoyable ride with breathtaking views on the SS145 and SS163. Everything you've ever heard or seen about Positano is nothing compared to what you will see and experience once you are actually there. You will find yourself excited and worried at the same time. You will also be in disbelieve that such a place even exists. Arriving by car will generate the first of many questions you might ask: where can I park the car. With a little patience you'll find out that there are multiple parking garages. Don't be shocked, but yes, parking your car will be costly like many other things in this coastal village, but hey, you are in Positano, among others featured in the 1994 Hollywood movie "Only You" with Marisa Tomei and Robert Downey Jr., and in "Under the Tuscan Sun (2002). If you plan on staying more than only for the day, you better book accommodation in advance, otherwise good luck.

"Vertical Village" – Up or down are the only options
Your first stroll through the alleys of Positano will be enchanting. But since Positano is called "vertical village" for a reason, be prepared to go either up or down. Stairs, lots of them, will become your best friends and worst enemies at the same time. But it won't matter much, at least not in the first hour. The many colorful stores, the restaurants you will walk by and the many artisan shops – shoemaker will make you customized sandals within one hour –  will take away your focus from climbing and direct it towards shopping. Well, at least until you will be down at the beach. Once you're out of the shopping alley and reached the bottom of the cliff almost unimaginable beauty will hit your eyes next, you will be exposed to pure charm. Oh and before I forget: Positano is not only famous for its beauty but also for its fashion, "Moda Positano" was launched from here in the Sixties and according to some locals, the village was also first in Italy to import bikinis from France.

Positano sparkles after sunset in many colors
The beach area is very beautiful, the view upwards, looking at the colorful houses and villas is very impressive and triggers the immediate desire to shoot a few photos. You have to stand still for a moment and take it all in. It seems to be bold to build houses on a cliff like they did in Positano, but its beauty represses any doubt one might have. There are many restaurants located in this area right by the water, only separated by the beach. It's an incredible view you have from right there, especially when the sun is setting. When the sun went down and the streetlamps go on in Positano, the whole mountain starts to sparkle in all colors. And finally also moving around in the village becomes a bit easier. A bit! Alleys are less packed with tourists by then and shopping starts to make sense again, since you actually can see what you want to buy. Positano is one of these beautiful places everyone wants to see and therefore are always loaded with tourists. Who can blame them, it's that beautiful!

GALLERY

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GALLERY